OVERVIEW
After creating success stories in commodity industry ACI Consumer Brands has pioneered in setting new
standards in rice industry of Bangladesh. The mission of this business is to provide good quality rice
with a large variety to the consumers and bring extensive progression in the rice industry of Bangladesh.
The vision that subsidizes the mission is attaining market leadership position in rice industry, attaining
effective and efficient productivity in case of background operations and bringing innovations and novelty
in the rice business structure of Bangladesh, contributing to the rice industry through consistent quality
products and services.
The business has achieved around 468 Crore in the FY 2022-23 with 36% growth from last fiscal year.
Values includes quality product, sustainable customer trust, consistent customer service, virtuous
stakeholder relationship. Since its origin, ACI Rice has been trying to create a bond with its consumers
with the concern of thinking about the rice consumption quality, consumers’ health and wellbeing; and make
it as the most trusted and preferred brand for consumers
Operations:
Marketing team is constantly working with the new product development which fulfills consumer’s latent
demand. The innovations include introducing black rice and brown rice in the healthy rice segment under
the brand ‘Nutrilife’. ACI Rice has an automated rice factory with new technology machinaries which is
situated at Mohadevpur, Naogaon.
Our Market Presence:
ACI Rice business has a nation wide distribution with 3 separate sales channels and a wide variety of
rice.
Products
- Chinigura
- Basmati
- Black Rice
- Brown Rice
- Low GI Rice
- Minicate
- Najirshail
- Banglamati
- Sugandhi Kataribhog
- Katari Atop
- Katari Boiled
- Paijam
- Jeerashail
Brands and Products
Brands | Segment | Products |
---|---|---|
Aroma | Aromatic Rice | Chinigura, Basmati |
Pure | Table Rice | Minicate, Nazirshail, Banglamati, Scanted Katari |
Nutrilife | Value added Rice | Brown Rice, Low GI Rice |
Product Lineup
Item | Available SKUs |
---|---|
ACI Aroma Chinigura Rice | 1,2,5,25,50kg |
ACI Aroma Basmati Rice | 1kg |
ACI Nutrilife Black Rice | 1 kg |
ACI Nutrilife Low GI Rice | 1,5kg |
ACI Nutrilife Brown Rice | 1,5kg |
ACI Pure Kataribhog Rice | 5kg |
ACI Pure/Ahaar Minicate Rice | 5,10,25,50kg |
ACI Pure/Ahaar Najirshail Rice | 5,10,25,50kg |
ACI Pure/Ahaar Banglamati Rice | 5,25,50kg |
ACI Pure/Ahaar Katari Atob | 25,50kg |
ACI Pure/Ahaar Katari Boiled | 25,50kg |
ACI Pure/Ahaar Paijam | 25,50kg |
ACI Pure/Ahaar Jeerashail | 25,50kg |
Products
ACI PURE Miniket 5kg e
ACI PURE Nazirshail 5kg
ACI PURE Sugandhi Kataribhog 5kg
ACI AROMA Chinigura RICE
ACI PURE DESHI BASMATI RICE
Aroma Premium Basmati Rice
BLACK RICE
Brown Rice
Low GI
Sughondhi Kataribhog