Events

Building Trust: ACI Seed Performance Trials

ACI Seeds PDS team is currently running over 200 trials (traits/accessions) across the country tofind answers to the queries of farmers in a scientific method. Product Development Service(PDS) typically consists of several activities that firms employ in the complex process of delivering new products to the market. Farmers have a lot of questions when they are making their seed variety selection for the next season. How will this variety perform and yield in their area? Will it manage the disease pressures they are observing there? In addition, talking to local growers, performance trial data can be a great source of information for them. So building trust with customers and staffs through trials is a major concern for ACI Seeds.

The ACI Seed’s PDS Trials consist of three different programs: local performance trials, field performance trials and retail performance trials. These trials were run for vegetables and cereals, including rice and maize, with a growing list of producers signing up to take part. The data from these trials have been used to select varieties that will advance for new product commercialization; to collect agronomic observations and to build confidence in and awareness of the different varieties available from ACI. ACI Seed generally launches between five and ten new varieties each year across its seed portfolio.

The ACI Seed Performance Trial program is always growing and launching new varieties each year across a wide range of crops: vegetables, rice, maize, and potato; more than any other seed company. The credibility of the ACI Seed Performance Trial program plays a large part in this success.

Venue:

Date:

March 2018

Time

08:00 AM to 6:00 PM