News
Savlon Twinkle Wins Digital Marketing Award 2019
21st February is one of the most important days in the history of Bangladesh. The struggle and sacrifice of the Bangladeshi people for their mother language on this day is remembered throughout the world. Parents also have to go through a sweet struggle in teaching their children their mother tongue. Keeping true to that spirit, we want to congratulate Bangladeshi parents for their struggle and show to the world the magical moment of when a child speaks its first words.
To appreciate the struggle of the parents in the spirit of International Mother Language Day and thus creating a connection between the brand and the parents. Furthermore, connect the audience to the Facebook page and engage them in such a way so that they trust us with their videos of their special moments with their babies.
The core essence of Savlon Twinkle is to be the companion in nurturing our shining little stars for a bright future. Following that, this OVC idealizes to appreciate all those parents who nurture their children in speaking its first words.
The campaign ran during the month of February 2019, inviting parents to send in videos of their struggles in teaching their children their mother tongue. First, the ave inviting in the videos was prepared and uploaded. Then the collected videos were screened and the winners were determined through likes and shares and judgment. 3 selected winners will be presented with I year worth of Savlon Twinkle products.
FB Reach: 2,732,000.
Prothom Alo Reach: 4,000,000.
Views: 2,765,000.
Minutes: 993,000.
Reactions: 217,000.
Shares: 3,200.
Clicks: 292,000.
Submissions: 250.
Submission Reach: 1.5 K (avg)
