News

Promo for NPKS Fertilizer "Ratno"

Since its launching on 16 November 2017, ACI Fertilizer has been using integrated marketing communication effort to popularize the balanced NPKS fertilizer ‘Ratno’ across the country. For this, different kinds of promotional marketing tools are being used such as roadshow, leaflet, poster, festoon, etc. Besides, retailer and farmer training sessions are arranged. The field force had conducted different demonstration and partnership programs in collaboration with Department of Agriculture Extension (DAE). As a result, more than 2,000 Metric Ton ‘Ratno’ fertilizer has been sold out till December 2017. Different national daily and online news portals covered various features on ‘Ratno’. So cumulatively, it’s been a great activation program of this NPKS fertilizer and repurchase rates by farmers and traders also show a positive paradigm for the future market of ‘Ratno’. The NPKS Fertilizer ‘Ratno’ is a result of the partnership between Mazim Agro Industries Ltd. and ACI Fertilizer. ‘Ratno’ is a balanced fertilizer containing a proper mixture of Nitrogen (N), Phosphorus (P), Potassium (K) and Sulfur (S) which are most important nutrients for yield. It provides balanced nutrients to soil which ensures timely yield, growth, flowering and fruiting cycle.