News

Oct 2022 IMC on ACI Seed’s Onion Varieties

Onion is an attractive cash crop for the farmers in our country. Onion is one of the focused crops of ACI Seed. The Business is currently marketing 5 prominent varieties – OP Variety - Biplob for Kharif Season and Hybrid Variety – Biplob Super, OP Variety – ACI King, Taherpuri and TP-406. ACI Seed has taken an initiative to imply integrated marketing communication activities at key customer points in potential areas. Integrated Marketing Communication (IMC) refers to strategic, collaborative, and promotional activities through which the targeted audience can sense consistent, persuasive, and reinforcing brand messaging. The Business has commenced the activities as farmers meeting, retailers meeting, meeting with DAE concern, result demonstration, group campaign, haat-bazar campaign and the usage of different promotional materials at retail points.

ACI King is a Polycross variety that is already established in the market. The yield of the variety is 30-32 MT per hectare. The crop duration is 85-90 days after transplanting. The bulb shape is globe and the bulb color is yellowish red, the average bulb weight is 60-70 gm and more than 90% of the bulbs are single.

The business launched two new varieties (Biplob Super & TP-406) of East West Seed International in October 2022. Biplob Super is a hybrid variety with a higher yield potentiality. The yield of the variety is 37-38 MT/Hectare. The crop duration is 85-95 days after transplanting. The bulb shape is globe and the bulb color is light red, the average bulb weight is 80-120 gm and more than 90% of the bulbs are single. The bolting percentage is less than 5%. The pungency of the variety is medium to high. The storage capacity is 6-7 months.

TP-406 is an OP variety with a higher yield potentiality. The yield of the variety is 30-32 MT/Hectare. The crop duration is 85-95 days after transplanting. The bulb shape is flat globe and the bulb color is yellowish red, the average bulb weight is 60-70 gm and more than 90% of the bulbs are single. The bolting percentage is less than 5%. The pungency of the variety is medium to high. The storage capacity is 7-8 months.