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Haat Branding for ‘Arize Dhani Gold’

ACI Seed conducted promotional activities for Arize Dhani Gold Hybrid Rice Seed. Among all the promotional tools, Haat branding brought a remarkable response. Discussion about the best features of Arize Dhani Gold was conducted by ACI Seed field force by forming stalls in the local marketplace during Haat day. Farmers got on-spot, direct, and vivid information about the product. In addition, farmers were provided with agronomic information on rice production.
Hybrid Rice Seed Arize Dhani Gold is a profitable variety for Aman rice farmers.

ACI Seed promotes the product across Bangladesh using different tools like poster, leaflet, dangler, festoon, wall banner, and loop video to make the product and its features visible among different communities. The goal was to make the farmers aware of the benefits of the product.

Arize Dhani Gold belongs to Aman hybrid rice variety having medium slender grain with non-shattering characteristics. The life span of the variety is only 125-130 days that gives an added advantage for the farmers to cultivate early Rabi crops. The seedling can be transplanted in main field at 12-15 days which helps to get additional yield. Dhani Gold can be cultivated after jute or Aush rice is harvested. It can also be cultivated in the field after a flood ends. Besides, Dhani gold can give an additional 25% yield than any other HYV rice during Aman season.