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Fosholi Wins Gold in Digital Marketing Award 2019

Fosholi has won the Gold Award in the category of Best Use of Mobile in Digital Marketing Award 2019 in 6th Digital Summit held in Dhaka on Saturday, 02 November 2019.

The primary objective of Fosholi is to significantly enhance the capacity of (smallholder) farmers, retailers and extension agents by providing customized advisory services in time.

The core objective of the online launch campaign was to maximize awareness by reaching out the target audience and educating the rural population about the benefit and features of Fosholi.

ACI Agribusiness with a unique vision to provide complete solution to the problems of farmers has developed Fosholi. In order to make people aware of the app, reaching out to maximum possible target audience with the relevant interests of farming was one of the major challenge of this campaign. Regularly faced problems of the farming community have been addressed and shaped those into contents as form of Online Video Commercial (OVC).

The Results of the Fosholi App Launch were: 7 Million individuals reached digitally, Online Video Commercial watched 11 million times in first 17 Weeks.