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FOSHOLI to Promote Balanced Fertilizer Digitally

ACI Fertilizer, with the help of IDSS Fosholi Team, organized regional training programs in October 2019. Participants of the training programs included Regional Sales Manager, Area Managers, Marketing Officers and Field Executives in Rangpur, Bogura and Mymensingh. In the training sessions, Fosholi team demonstrated the Fosholi App’s usage and operation. They also explained how it can help the fertilizer market to grow and how sales personnel can get order by providing information about various products.

ACI Fertilizer has reached 1.5 million people with the help of Fosholi. Remarkably 2.6 million users are currently registered with Fosholi App. The user base includes stakeholders, traders, DAE & NGO Officials, teachers and students. To reach more people who can directly be benefited from Fosholi in daily agricultural activity, a Road Show is launched. A team of 5 is working in 12 districts initially, moving to different upazilla as well as unions for outreach.

Fosholi, an app by ACI IDSS team, aspires to be a one-stop solution containing all the relevant agricultural information about all the major crops of Bangladesh. Through the Fosholi platform, farmers can get advisory services regarding crop sustainability, agronomic practices, pest and disease alerts, agriculture input details, weather forecasts, market information and customized notification. About 1,05,000 farmers from 4200 farmers club all around the 12 districts of the country are regularly getting relevant information and advisory service using Fosholi App.