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Fosholi- ACI Fertilizer Congress held at ACI Center

To ensure effective, scalable and easy to read fertilizer content for the bottom of pyramid (BOP) masses, Fosholi, in partnership with ACI Fertilizer organized a conference held at ACI Center on 26 September 2019. This conference was attended by renowned academics and industry veterans. The attendees were Prof. Dr. Sadrul Amin, Ex Vice Chancellor, Hazi Danesh Science and Technology University,Prof. Dr. Sirajul Islam, Chairman of Department of Soil, Water and Environment, Dhaka University, Dr. Mohiuddin Ahmed, Principal Scientific Officer, SRDI, Regional Laboratory, Dr. Md. Baktear Hoaasin, Chief Scientific Officer, NRM, Soil, BARC, Dhaka, Dr. Ranjit Sen, Principle Scientific Officer, Soil Science Division, BARI, Gazipur, Dr. Shakhawat Hossain, Deputy Director (DD), NATP, Khamarbari, Dhaka, Dr. Akram Hossain Chowdhury, Program Director, Khamarbari, Dhaka, Md Bashir Ahmed, Business Director, ACI Fertilizer, Md Shamim Murad, General Manager, Digital Strategy, ACI Agribusiness, Dr Md Zahidul Haque, Agronomy Specialist, ACI Agribusiness, Md Akram Hossain Shimul, Deputy Manager, Training, ACI Ltd, Mr Yusuf Alam, Assistant Manager, Marketing, ACI Fertilizer, Mr Md Asadur Rahman, Assistant Product Manager, ACI Fertilizer & Md Jahidul Islam, Sr Product Development Officer, ACI Fertilizer. Md Shamim Murad started the discussion with an overview of Fosholi, its origins and its future plans. Md Bashir Ahmed underscored the importance of digital platforms in making marketing communication more effective. Dr Md Zahidul Haque then walked the audience through the various aspects of Fosholi. The academics stressed the importance of making the right communication regarding the right product in the right time with the right dosage and the right application method. Furthermore, they stressed integrating Government of Bangladesh’s Fertilizer Recommendation System (FRS) with Fosholi. In addition, they suggested making Fosholi content visual and appealing.