News

Distinctive Campaign of the Most Popular Hybrid Rice Variety – Dhani Gold in Amon Season

In June 2022, ACI Seed conducted a 15 days Deep Rural Activation Program for Dhani Gold including a road show, Haat-Bazar based Campaign, retailers contact, spot farmers meeting, and game show for the farmers in the focused area of hybrid Amon rice. The program covered Mymensingh, Netrokona, Sherpur, Jamalpur, Bogra, Rajshahi, Rangpur, Kurigram, Nilphamari, Dinajpur, Thakurgaon, Panchagarh, Kushtia, and Cumilla. Bayer Crop Science (Principal of Dhani Gold) has given outstanding support implementing the program. The program was organized by the promotional team of Bayer Crop Science along with the sales team of ACI Seed. The objectives of the program were to create hype in the market, drive the audiences to the distribution points, and establish communication through engagement. The representatives of the business focused on blast tolerance, no lodging problem, the yield advantage and profitability of the variety. The participating farmers and retailers were excited to know the characteristics and performance of the variety. They also have committed to cultivate the variety in this season.

Dhani Gold is the most popular hybrid rice variety in Amon Season and it is one of the most popular products of ACI Seed. The Business is giving a distinct attention to the variety considering the market potentiality. The farmers got very satisfactory results by cultivating Dhani Gold in the last couple of years. Dhani Gold is a medium cylinder rice variety. Its harvesting period is 125-130 days. Dhani Gold is a BLB resistant variety.