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ACI Seed: Reach to Remote through Easy Bike Branding

Farmers of remote areas are getting direct information about Hybrid Rice Seed Arize Dhani Gold. This year ACI Seed took an approach to promote the product in remote areas by Easy Bike branding. The bike moving at different corners of the villages with various product information. Using microphone, leaflet, poster, festoon etc. are mentionable mediums for the promotion. Additionally, a meeting was conducted by ACI Seed field staff.