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ACI Seed: Combining Online and Offline Channels for Dhani Gold

ACI Seed, as an essential input provider of the agriculture sector, is continuing to promote its products like Dhani Gold through both online and offline channels. In July 2020, it has organized 114 Farmers; Meeting throughout the country while maintaining strict social distancing. Only 5-7 farmers were engaged in each meeting to ensure their safety. As part of digital marketing, ACI Seed promoted the variety through dish cable network at 10 different districts in Bangladesh for a whole month. Facebook page of ACI Seed is reaching target audience digitally and effectively. Dhani Gold, the hybrid variety, has a high yield of 6-7MT/Ha with a short duration of 125-130 days. It has BLB and blast disease-resistant traits. Dhani Gold has the highest yield and profit potentials for our farmers.