News

ACI PURE Salt has been entitled as the Superbrand for the second time

ACI PURE Salt has been entitled as the Superbrand for the second time. The Superbrands 2020-21 status was revealed through a virtual gala event on 19th November. Our Honorable Managing Director CB, Syed Alamgir Sir, virtually received this prestigious award during this event. Mr. Salman Fazlur Rahman, MP, Advisor to the Honorable Prime Minister, Private Sector & Investment, Government of the People’s Republic of Bangladesh graced the event as the Honorable Chief Guest and Dr. Md. Jafar Uddin, Secretary, Ministry of Commerce, Government of the People’s Republic of Bangladesh attended the event as Honorable Special Guest. Leaders from other distinguished organizations were present as well.

Superbrands, the world’s largest independent arbiter of branding that pays tribute to the strongest and most valuable brands around the world has recognized the topmost brands of Bangladesh this year. The selections are made through a process conducted by an independent panel of experts from a range of backgrounds, known as the “Brand Council”. This year, 16 brand council team members selected the brands based on the following criteria: Top of mind awareness, Brand heritage, Consistent delivery of promise, Trust and Social perception on relevance and quality.

The Superbrands are considered to have excelled in their particular fields and stand out from the average. This recognition could be achieved because of the persistent effort and loyalty we got from every stakeholder.

We thank you for your constant support in achieving this esteemed award.