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ACI PURE Salt has been entitled as the Superbrand for the third time consecutively. The Superbrands 2023-24 status was revealed through a gala event on 11^th of February at Dhaka Sheraton Hotel. The top 40 brands of Bangladesh have been acknowledged with this prestigious status. Leaders from other distinguished organizations were also present at the event.

Superbrands, the world’s largest independent arbiter of branding that pays tribute to the strongest and most valuable brands around the world has recognized the topmost brands of Bangladesh this year. The selections are made through a process conducted by an independent panel of experts from a range of backgrounds, known as the “Brand Council”. This year, 16 brand council team members selected the brands based on the following criteria: Top of mind awareness, brand heritage, perceived value, category relevance, brand performance.

The objective of Superbrands Bangladesh is to select brands that have been successful in Bangladesh by virtue of the strong links they have built with the consumers. These brands are considered to have excelled in their particular fields and stand out from the average.