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ACI Launches Freedom Teens – the first cottony soft sanitary napkin in Bangladesh aimed at teenage girls

ACI Consumer Brands has launched “Freedom Teens” a new variant of Freedom Sanitary Napkin targeting teenage girls at a grand event at ACI Center, on 1stApril 2018.

In Bangladesh 47 million women get menstruation, among them 13 million are teenage girls. These teenagers usually have confusion and fear regarding period; they even hesitate talking about it openly. To motivate teenage girls towards a hygienic lifestyle, “Freedom Teens” has been launched with a cottony soft top sheet, colorful pack and designer pouch and presented to its consumers as lifestyle brand.

The new variant of sanitary napkin is produced at ACI’s factory with state-of-the-art technology. It has cottony soft top sheet that gives comfortable feeling. It has odor lock system to keep the odor locked in the pad and its soft absorbent core has extra absorbent capacity.

Mr. Syed Alamgir, Managing Director of ACI Consumer Brands, was the chief guest at the inauguration ceremony. Mr. Md. Quamrul Hassan, Business Director, Mr. Khandaker Ishtiak Ahmed, Marketing Manager and other high officials and stakeholders of ACI Ltd. were also present at the ceremony.