At the heart of the Shwapno vision is the passion to make a positive impact on the lives of many. From the beginning, Shwapno set off to drastically change the way in which the mass consumer base in the country fulfills its daily needs, brining modern retail into the lives of consumers that had for long relied on wet markets and other unsafe traditional shopping channels. Beyond ensuring the quality of its own products, Shwapno has been a major advocate in the movement for healthy living, carrying out numerous campaigns on nutrition and food safety. To ensure it carries only the freshest fruits, vegetables, fish and meat, ACI Logistics has developed a sourcing network with growers across the country, and today more than 20% of Shwapno’s fresh produce is procured directly from farmers. The company achieved a major milestone in 2016 by joining Global G.A.P., the leading private sector body addressing the crucial objectives of ensuring safe, sustainable agriculture worldwide. Through its membership with Global G.A.P., Shwapno is not only further improving the quality of its products, but is also working for the wellbeing of the growers across the country.

Shwapno was initially focused on the price sensitive customer base, but after years of steady growth of its conventional retail and other channels, the company now serves a diverse market covering many segments. The Shwapno brand itself has evolved over this journey, and today is shifting its focus from value to nurturing aspiration. By delivering excellent service and through award winning communication campaigns, Shwapno has become the most recognized and trusted retail name in the country. Being the market leader of the retail sector, Shwapno has retained its Best Brand Award status in the super store category by Kantar Mill-ward Brown and Bangladesh Brand Forum for four consecutive years (2016, 2017, 2018 & 2019). In 2021, Shwapno won award in the categories of Most Sustainable Retail Initiative and Best Acquisition Strategy by Bangladesh Brand Forum. Shwapno has been awarded the 8th position in the category of overall brand in the country for 2019 as well as “Superbrands” by Superbrands Bangladesh for two consecutive years (2019 & 2020). Shwapno was awarded the Asia’s Marketing Company of the Year of 2020 by Asia Marketing Federation at the 6th AMF Asia Marketing Excellence Award With over 900,000 registered customers, over 7000 colleagues, and thousands of suppliers and growers, Shwapno has a large footprint across the country. While continuing to expand its primary retail operations, raising standards and customers’ expectations, as well as exploring new frontiers such as E-commerce, the company is well set to become one of Bangladesh’s largest businesses in the coming years.